The Seeds of Greatness

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The science behind Rain International’s unique line of products sounds simple, and yet, here again it is a break from the traditional way of doing things. It all starts with the seeds. “We get asked, ‘Are you a juice company or are you an energy drink company?’ Really, we’re a nutritional company with a systematic approach to nutrition,” Norton says. “And the differentiating factor between our products and others is that we use seeds, which science and research show contain the most potent antioxidants, and the nutrition that Mother Nature intended for our bodies.”

 

The challenge comes in extracting the antioxidants in a form that is usable and palatable, and Rain Nutrition has succeeded on both fronts. “The seed is low in calories, but very high and very diverse in antioxidants, and in some there are essential fatty acids as well,” says Byron Belka, CEO of Rain Nutrition. “So there are a lot of benefits.”

 

Consumers hear much discussion about free radicals in the body and how to best combat those. Rain now offers a method of measurement for the levels of free-radical stress on your body—the Free Radical Urine Test Kit. According to Rain, elevated free-radical levels have been linked to countless ailments and are known to be associated with aging and stress. By better understanding the free-radical levels, consumers can determine their own personal antioxidant needs, adjusting their diet and supplementation accordingly.